Viral Marketing Effect

Viral marketing is the most appealing promise in the catalogue, because the distribution is free. The honest version is that it can be designed for rather than hoped for.

Viral Marketing Effect is about harnessing that effect so people talk about a company, product or service, covering how to build something that spreads.

Sell it with measured language. Your customer has seen things go viral and assumes it is luck, so the interesting claim is that there are repeatable elements behind most of it. Avoid promising anything will spread, since nothing can be promised there, and position it as improving the odds. It suits customers with content or social presence already, and pairs naturally with your content marketing and social titles.