Thinking Big

The premise is blunt and rather effective: some people fail not through lack of effort but because their thinking works against them.

Thinking Big is about rewiring that, and the page asks four questions that make the problem concrete rather than abstract: constant arguments with others, savings that never amount to anything, ventures that fail almost immediately, and no sense of where the next five years are going.

Those questions are your email. They are specific enough that a reader either recognises themselves or does not, which is exactly what you want from a subject line. The audience spans business owners, marketers and personal development readers, so it suits a general list, and it bundles well with Millionaire Mind Secrets and Positive Thinking Success.