Think Big Grow Rich

The angle here is knowledge as an asset, which is a more interesting premise than the title suggests: find knowledge, then profit from it.

Think Big Grow Rich is about tapping an unlimited resource of knowledge to increase sales, advertising revenue and overall profit, positioned for the digital age.

Sell it to customers who are information-rich and income-poor, which describes a great many people on any marketing list. They have bought and read a great deal, and this reframes that accumulation as something they can earn from rather than evidence of money wasted. That is an encouraging message and it tends to re-engage people who have grown quiet. Pairs well with your product creation and coaching titles, which are the practical routes to doing it.