Smart Phone Advertising

Worth knowing before you promote this one: the figures are dated. The page talks about 95 million mobile users paying for internet access, which was a meaningful number when it was written and is now simply everyone.

Smart Phone Advertising covers mobile advertising tactics and strategies. The underlying subject is more relevant than ever, since most traffic is now mobile, but the specific statistics and some of the tactics will read as old to anyone who checks.

So sell it on the principle rather than the numbers, and update the figures in your own copy before you promote it. It still suits customers running local or offline campaigns, where reaching people on a phone is the whole game. Worth reviewing the content yourself before putting it in front of a sharp audience.