SEO Made Easy

Another search title, and the one to position as the gentle entry point. The promise is in the name: made easy, for a customer who finds the subject forbidding.

SEO Made Easy covers the facets of search optimisation and frames rankings as free advertising, which is the right way to describe them to someone weighing up advertising costs.

Because you stock several search titles, send this one to beginners and keep the more technical backlink products for customers who have already made a start. The free advertising framing is what to lead with in your email, since it compares directly against the advertising bill they are already paying. Keep claims measured, as search tactics date faster than the principles behind them.