SEO Basics

Search traffic is the one source your customer does not pay for by the click, which is why this subject keeps selling however often the tactics change.

SEO Basics covers the strategies and tactics for securing a high placement in search results and attracting more quality visitors.

Sell it on the economics rather than the techniques. Advertising stops the moment the budget does, while a ranking keeps working, and that contrast is what persuades someone tired of paying for traffic. One honest note for your own promotion: search methods age faster than anything else you sell, so lead with the principle of earning quality visitors rather than quoting specific tactics. It sits well alongside your backlink and keyword titles.