Savings Super Hero

Saving is the most universally relevant subject you stock, and this one speaks to the particular shame of never having anything left over.

Savings Super Hero covers the basics of saving and the reasons to take it seriously this year, aimed at someone permanently in the red who has not managed to change it.

Sell it kindly. People who cannot save often feel badly about it already, and a sympathetic tone converts far better here than urgency or guilt. It reaches an entirely general audience, which makes it a good way into a list that has nothing to do with internet marketing, and it bundles naturally with Recession Rescue Routines and Super Cash Savers as a practical household money set.