Rules Of The Rich And Wealthy

The most pointed of your wealth titles, and the one with a genuine idea in it: the rich operate by different rules, and knowing those rules changes how you play.

Rules Of The Rich And Wealthy covers the rules of investing, the difference between investing and trading, which is a distinction most people never learn, and how wealth behaves during a recession.

That investing versus trading point is worth using in your email, since it is concrete, genuinely useful and not what readers expect from a mindset title. Sell it to customers who already earn and want to keep more of it. Because it touches investing, keep your copy educational, promise nothing about returns, and state plainly it is not financial advice.