Rich Marketer Poor Marketer

A genuinely useful subject that almost nobody in this market covers: what marketers do with money once they earn it, rather than how to earn more.

Rich Marketer Poor Marketer argues that many marketers never get ahead because their financial habits are wired for poverty regardless of income, and it draws on well-known business and investing figures as reference points.

Sell it to customers who are earning and still not comfortable, which is a surprisingly large group, and to anyone whose income arrives in unpredictable lumps. The comparison it opens with is worth borrowing: nobody expects to recover the cost of a degree overnight, yet people expect exactly that from a business. Pairs naturally with Money Mindset and Continuity Cash Secrets.