Recession Rescue Routines

The most practical of your money titles, and the most immediately usable: eight specific ways to save during difficult times.

Recession Rescue Routines covers producing a budget, saving on fuel and the electricity bill, cutting grocery costs, saving on leisure, and selling a house without an agent if it comes to that.

Specificity is what sells this. Where most money titles deal in mindset, this one names the actual bills, and a reader can act on it the same day. Sell it to a general household audience rather than a marketing one, and pair it with Super Cash Savers and Going Green, which all address the same monthly squeeze from different directions. Promote it in the colder months and around the new year, when household bills and good intentions both peak at the same time.