Quick Start Blueprint

Aimed squarely at the person who has a business idea and no idea how to put it online, which is a different customer from the one looking for a business to start.

Quick Start Blueprint is a step-by-step guide to launching an online business, built on the observation that many people have taken an existing plan onto the web successfully.

That distinction is worth using in your targeting. Someone who already knows what they want to sell is far easier to help, and far more likely to follow through, than someone still searching. Sell it to people with a skill, a trade or an offline business, and keep the emphasis on speed and sequence rather than on earnings, since they have their own reasons for the income already.