Product Perfection

The emotion this one names is the real obstacle: anxiety about creating a product, not ignorance of how.

Product Perfection covers creating good products, starting with the two places people stall, which are not knowing where to look for ideas and not knowing how to research them properly.

Research is the angle to lead with, because it replaces inspiration with a process, and a process is far less frightening than waiting for a good idea. Sell it to customers who have decided they want their own product and have not started, which is a large and identifiable group. Pairs naturally with Product Creation Madness and Info Product Academy, with this one sitting earliest in the sequence.