Product Funnel Optimization

The insight behind this one is the most commercially important idea in your catalogue: selling more to existing customers is dramatically cheaper than finding new ones.

Product Funnel Optimization is about developing a client base and maximising profit through additional sales to it, which lowers the cost per sale and raises what each customer is worth.

Sell it to anyone already making sales, since there is nothing to optimise without customers. The argument for your email is straightforward arithmetic: a customer who has already bought once is many times more likely to buy again than a stranger is to buy at all, so the cheapest growth available is in the list they already have. Pairs naturally with One Time Offer Blueprints and your email marketing titles.