Online Business Handbook

A straightforward beginner's guide, and its value is in order and completeness rather than any single secret. Starting an online business properly the first time saves a great deal of backtracking.

Online Business Handbook is written for someone at the very beginning, covering how to start effectively and avoid the obvious mistakes that cost new owners their first few months.

Sell it as a first purchase, and be honest that it is a foundation rather than a breakthrough. That honesty converts better than overselling to a beginner, who is usually wary already. It works well as the paid step after a free report, and it sets up everything else in your catalogue, because a customer who understands the basics knows what to buy next and is far happier with what they bought.