Mobile Marketing

Most of your customers' traffic arrives on a phone, which makes this subject more relevant now than when the page was written.

Mobile Marketing covers the basics and makes a point worth repeating: build the list first. That ordering advice applies regardless of the device and keeps the material useful even as platforms change.

Sell it on where attention actually is, since customers still design for desktop out of habit and wonder why results disappoint. It is particularly relevant to anyone selling to local and offline businesses, where reaching people on a phone is the entire proposition. Pairs with Smart Phone Advertising, though update any statistics in your own copy before promoting either. Promote it to anyone whose site still looks awkward on a phone, which is something they can check themselves in about ten seconds.