List Building Madness

What separates this from the other list-building titles is the emphasis on managing the list rather than only building it, which is where most people come unstuck.

List Building Madness covers building and managing an opt-in subscriber list of people who genuinely want the emails, with the aim of a steady source of real customers rather than a large number of names.

That quality-over-size argument is worth making loudly in your promotion, because it reassures a customer who has a few hundred subscribers and feels embarrassed about it. Sell it to anyone who has started a list and stalled, and follow it with your email marketing products, since the next question after building a list is always what to send it.