Leveraging eBooks

Ebooks remain the simplest product anyone can own, and the argument here is the right one: a digital product is a perpetual source of income rather than a one-off sale.

Leveraging eBooks is about producing and selling in the digital marketplace and, as the title suggests, getting more from each book than a single sale. Leverage is the useful word, because most people write one, sell a few copies and stop.

Sell it to customers who want their own product rather than resale rights, and to anyone sitting on private label content with no plan for it. The practical point to make in your email is that the same material can be an ebook, a course, a membership section and a lead magnet, and most people only ever use it once.