Billion Dollar Business Lessons

The best answer in your catalogue to the question every list owner eventually faces, which is what on earth to send this week.

Billion Dollar Business Lessons is 780 business and life lessons drawn from 15 entrepreneurs of this generation, written as email newsletters, with 52 lessons per figure including Elon Musk. Each arrives with a subject line already written, which removes the part people stall on.

Sell it on attention rather than content volume. Borrowed authority is the mechanism here: a lesson attributed to a famous founder gets opened in a way a generic marketing tip never will, and that lifts the open rate for everything else you send afterwards. Ideal for customers with a list that has gone cold, and for anyone who has told you they have run out of things to say.