Landing Pages 101

A landing page is the one thing standing between traffic and a list, which makes this a small subject with a disproportionate effect on everything else your customer does.

Landing Pages 101 is about building a landing page system that lifts conversion rates, treating it as a system rather than a single page, which is the right framing.

Sell it on leverage. The same traffic through a better landing page produces more subscribers at no extra cost, and that is the cheapest improvement available to anyone. It is the natural companion to every traffic product you sell, because traffic arriving at a poor page is money going straight out again. Good for customers who have started buying traffic and are disappointed by the result.