Ultimate Kettlebell Bootcamp

One piece of equipment, one programme, eight weeks. That's an unusually concrete offer in a market full of vague promises, and concrete is what closes.

Ultimate Kettlebell Bootcamp is the most structured product in this range. Alongside the guide, which covers choosing a bell, the common beginner mistakes and nutrition, there's a full eight-week plan with the sets and reps written out, plus a large library of exercise videos. Your customer is someone who has lost weight before through dieting and cardio and ended up looking soft rather than lean. That specific disappointment is what this answers.

Promote it to people who already own a kettlebell and aren't sure what to do with it, and to anyone who has mentioned wanting to look athletic rather than simply lighter. One caution: the sales page's lesson and exercise counts don't quite agree with each other, so keep your own numbers general.