Internet Marketing Survival

This one is pitched at survival rather than growth, which sounds modest and is actually smart: it speaks to a customer already trading and finding it harder than expected.

Internet Marketing Survival is about increasing cash flow while minimising expenses, and about competing in a crowded marketplace to hold a reasonable share of it.

The cost side is the part worth emphasising in your emails, because almost every product your customer owns tells them to spend more, and this one is about keeping what they earn. Sell it to subscribers who have been buying for a while without seeing returns, and to anyone who has mentioned that their advertising costs more than it brings in. Pairs well with your free traffic titles.