Internet Marketing AZ

The honest premise of this one is that marketing only works as well as the person doing it, which is a better argument than another promise of a shortcut.

Internet Marketing AZ is a broad grounding across the crucial subjects, aimed at taking control of marketing efforts and producing visible results rather than activity.

Sell it as a foundation to beginners, and as the thing to read before buying anything more specialised. A customer who understands the whole landscape makes better decisions about what to buy next, which is good for them and good for you. It works particularly well as the first paid product after a free report, since the breadth means they will find at least one section immediately useful.