HTML Profit

Written by marketers for marketers, which is the distinction that makes a code course sellable to an audience that has no interest in becoming developers.

HTML Profit breaks the jargon into 40 simple lessons, and it is reassuring in the right way, pointing out that everyone hits these problems including the professionals.

Sell it on confidence rather than capability. Your customer does not want to learn HTML, they want to stop being blocked by small changes and stop paying someone to move a button. Framed that way it appeals to people who would never buy a coding course. Pairs naturally with Brackets HTML for Internet Marketers, which supplies the editor, and HTML 4 Newbies, which covers similar ground at a slightly different pace.