Fuctional Strength

This is the one for customers who have grown cynical about fitness fads, and the angle is to agree with them.

Functional Strength opens by arguing that most diets and programmes fail because they chase appearance instead of real-world capability. That framing does a lot of work with people who have been through several plans and come out sceptical. The guide runs to around 11 chapters and goes wider than most: primal movements, stretching, kettlebells, Indian clubs, grip strength, CrossFit, Movnat, and a diet that still allows the food they like.

Ten video lessons and four bonuses, including an infographic. Promote it to your more experienced subscribers, the ones who roll their eyes at transformation photos. They want to be strong, not photographed, and this was written for them.