Fitness Tracking

Here's the opening nobody else uses: your customer has already bought the watch. It's on their wrist right now, counting steps they don't act on.

Fitness Tracking picks up exactly there. It covers choosing the right tracker, getting more out of one they already own, working out resting and active metabolic rates, training in the fat burning zone, and using gamification so the numbers actually change behaviour. There's even a chapter on the downsides of tracking, which is a refreshingly honest thing to find in a product like this and well worth mentioning in your promotion.

A 10-lesson video course plus the cheat sheet, mind map and resource guide make it a tidy, specific offer. Promote it to anyone who owns a Fitbit, an Apple Watch or a running app and has gone quiet about their progress.