Financial Intelligence

The most ambitious of your money titles, aiming at financial literacy as a whole rather than one problem.

Financial Intelligence is positioned as an encyclopedia for raising financial IQ, covering better decisions and investing, and it speaks to the person fighting uphill to escape the rat race while everyone else appears to manage money effortlessly.

That comparison is the emotional centre and worth using, because the feeling that others find this easy is widespread and rarely voiced. Sell it to customers who are earning reasonably and still not getting ahead. Since it touches investing, keep your copy educational, promise no returns, and say plainly it is not financial advice. Pairs naturally with Rich Marketer Poor Marketer and Money Mindset.