Facebook Ads Uncovered

The comparison this page draws is exactly the right one for an impatient customer: paid traffic working today, against years spent trying to rank for keywords.

Facebook Ads Uncovered covers getting traffic on demand, finding new customers, refining demographics, building automated ad campaigns and tracking conversions properly.

Tracking is the part worth emphasising, because it is the difference between advertising and gambling. A customer who cannot measure which advert produced which sale will simply keep spending until the money runs out. Sell it only to people with something already converting, since paid traffic multiplies whatever is happening including failure, and say that plainly rather than taking the easy sale. Pairs naturally with 2 Cent Facebook Clicks and FB Retarget Conversions.