Explaining Google Plus

An important caution before you promote this one: Google Plus was shut down by Google in 2019, so the platform it covers no longer exists. The sales page still describes it as the fastest growing social platform, which it long ago ceased to be.

Promoting it as current would cost you credibility and generate returns, so the honest options are to leave it out of your line-up, or to sell it clearly labelled as archive material on social platform strategy. Some of the underlying thinking about building a presence on a network you do not own has aged better than the platform itself.

If you want something in this slot that still applies, use your Facebook, social media and traffic titles instead. Worth checking the rest of your catalogue for other products naming platforms or tools that have since closed.