Expand Your Sales

Pricing is the most under-discussed subject in your whole catalogue and one of the most profitable, since changing a price costs nothing and changes everything.

Expand Your Sales covers building sales and, importantly, how to price products, aimed at someone whose products are not moving.

Pricing is the angle to lead with, because almost every other product your customer owns tells them to find more traffic. The possibility that they are charging the wrong amount is both cheaper to fix and rarely suggested. Sell it to anyone already selling something, and pair it with Million Dollar Offer Secrets, which makes the related argument that perceived value rather than price is usually the real obstacle. It also suits anyone selling resale rights products, where undercutting everyone else is the default and almost always the wrong move.