Essential Marketing Tools

The useful idea here is narrowing rather than broadening, which runs against your customer's instinct. They want to reach everybody, and that is exactly why they reach nobody.

Essential Marketing Tools is about carving out a specific niche and reaching that target market effectively, covering the tools and strategies marketing professionals use to build income.

Sell it on focus. A customer promoting to everyone has no message that fits anyone, and this reframes their problem from needing more traffic to needing a clearer audience, which is cheaper to fix. It works well early in a funnel, because a subscriber who picks a niche then needs everything else you sell. Pair it with your keyword research and list building titles, which both assume a niche has already been chosen.