Customer Retention

The most commercially valuable idea on this list, and one almost nobody acts on: keeping a customer costs a fraction of finding a new one.

Customer Retention is about keeping customers happy and coming back, and it speaks to the owner who has good products and cannot work out why the business is struggling.

That is a sharper diagnosis than it first appears. Many failing businesses have perfectly good products and simply never see anyone twice. Sell it to anyone already making sales, and particularly to resellers, whose customer lists are usually their most neglected asset. Pairs naturally with Product Funnel Optimization and Email Marketing Secrets, which both build on the same principle from different ends.