Copywriting Strategies

Copy is the cheapest thing a customer can improve, because it costs nothing but attention and changes every result downstream.

Copywriting Strategies is about writing sales copy that draws a favourable response, covering how to grab a reader and move them to act. It is written for someone who has never thought of themselves as a writer, which is the right pitch for your audience.

Sell it as a skill they keep rather than a product they consume. Every page, email and advert they write afterwards is better, which makes the return obvious and easy to argue in an email. It is a natural companion to any funnel or resale rights purchase, since those all arrive with copy the customer will eventually want to adapt as their own.