Business Website Traffic

The useful idea in this one is one most customers learn the hard way, which is that depending on a single source of traffic is the real risk.

Business Website Traffic covers the inside workings of traffic generation with a clear warning against relying on any one channel. Anyone who has had a search ranking vanish or an advertising account suspended already understands why that matters, and for everyone else it is worth learning before it happens.

The page speaks directly to people whose previous traffic attempts failed, which is a sympathetic and effective position. Sell it to customers who have tried one method and given up, and lead with the diversity argument rather than promising floods of visitors. It is a sensible companion to your more specific traffic products.