Business Team

A subject most of your customers avoid thinking about, which is that doing everything alone has a ceiling and they are probably at it.

Business Team is about building a team from the ground up, with the blunt argument that trying to succeed without one leads nowhere. It speaks directly to the person whose hard work and effort is producing nothing.

Sell it to customers who are busy and stuck, since that combination almost always means they are the bottleneck. It follows naturally from your outsourcing titles, which cover hiring individual freelancers, while this covers building something lasting. Also relevant to offline and local business owners, who often understand teams better than solo marketers do.