Business Booster

The useful promise here is small changes rather than sweeping ones: simple tweaks that bring significant change to an organisation.

Business Booster covers the tools to lift a business, with an emphasis on motivation and leadership, and it names a real starting problem, which is not knowing where to begin getting motivated.

Sell it on incrementalism. A customer who is already overwhelmed will not buy a product demanding a complete rebuild, but will buy one promising a few adjustments. That framing also sets a realistic expectation, so they are more likely to be satisfied afterwards. It suits small business owners and anyone running something that has plateaued rather than failed. Promote it alongside your leadership and team titles, since a business that has stopped growing usually needs both the motivation and the people.