Brackets HTML for Internet Marketers

Answers an objection rather than selling a dream, which suits a practical audience: no HTML editor and no wish to pay monthly for complicated software.

Brackets HTML for Internet Marketers covers installing and using the free Brackets code editor to edit website files, PHP scripts, blog themes, plugins and affiliate links.

Sell it on independence and on avoiding subscriptions, which is a combination your cost-conscious customers respond to. The real benefit is confidence: someone with a proper editor will open a file and change it, while someone without one pays a freelancer or leaves it broken. Pairs naturally with HTML 4 Newbies, which teaches the code, and Tech Challenge SOS, which covers the wider set of basic tasks.