Bodyweight Workouts

The objection this one removes is cost, and it removes it completely. No gym, no equipment, nothing to buy before starting, which makes it one of the easiest health offers to put in front of a cold list.

Bodyweight Workouts is for the person who has started and stopped three times: joined, travelled for work, lost the habit, felt bad about it. The guide explains why those attempts failed before it hands them a daily plan, which is the right order round and a large part of why it converts. The 10-lesson video course covers the basics, building muscle, burning fat and a glossary of exercises, with four bonuses including an infographic.

Promote it to travellers, shift workers and anyone on a tight budget. Lead with no equipment and let the price do the rest of the work.