Banner Ad Bomb

Banner advertising is dismissed by most of your customers and still works, which makes this one of the quieter opportunities in your catalogue.

Banner Ad Bomb covers using banner ads properly, and names the two mistakes that account for most wasted spend: not understanding that the copy has to be good, and not knowing which words get attention.

Those two points are the honest hook, because they explain why the customer's previous attempt failed without blaming the method. Sell it to anyone running paid traffic or thinking about it, and pair it with Media Traffic Gold, which covers buying the placements while this covers what goes in them. Also relevant to anyone selling advertising services to offline clients.