Aiming Higher Strategies

Mindset products reach a different buyer than tactics products, and they tend to sell to people who have not yet decided what business to start, which makes them useful early in a funnel.

Aiming Higher Strategies is about achieving success and happiness through a positive mental attitude, and specifically about exceeding the goals someone has already set for themselves. The line on the page that does the work is blunt but effective: the longer you wait to change your life, the less life you have left.

Sell it outside the marketing niche. Self-improvement reaches employees, students, career changers and people at a crossroads, none of whom are on anyone's internet marketing list. It also works as a gentle re-engagement piece for subscribers who have stopped responding to business offers entirely.