9010 Secret

The most striking idea in your whole catalogue, and the one most likely to get an email opened: invest 90 percent of your income and live on 10.

9010 Secret is about financial freedom through that inversion, covering creating assets, building passive income, and why active income alone will not get someone there.

Be realistic in your promotion. Few people can live on a tenth of their income, and presenting it as a literal instruction will lose credibility fast. The valuable version is the direction of travel: most people invest what is left over and this argues for reversing the order. Sold that way it is thought-provoking rather than implausible. Suits customers who are already earning and wondering where it all goes.